Real Estate and Demographics Research Platform

Our Data Portfolio

Population and Household Counts

Using a micro-to-macro strategy, our data text, yields the most accurate population-to-address data. text, Based text, on a text, regularly updated dataset utilizing more than 117 million records, the data is geocoded to the most precise geography possible.

Household Ethnicity

To best determine an individual’s ethnicity, or identity with membership in a particular racial or cultural group, we leveraged the name and address detail merged with Ethnic Technologies’ “E-TECH” Household Ethnicity Encoding.

Precision - Ethnic groupings are taken to a very detailed and specific level. For example, while the U.S. Census identifies a single group as Hispanic or Latino, text, our solution text, identifies 14 different countries of origin. While the census considers Spaniards, Mexicans, and Cubans similar (1 group), we can differentiate text, each one separately.

Household Lifestyle

Acxiom’s PersoniX segmentation product classifies every household into one of 70 different lifestyle clusters that factor in many text, characteristics including: age, income, marital status, homeownership status and net worth. Site location analysis using household-level data offers significant advantages to those that demand more current, accurate, and precise population and demographic data. The PersonicX-enabled solution helps text, researchers understand local changes in population. Using PersonicX as a segmentation system, text, our clients can take advantage of a new level of precision with demographics and behavioral data to support the location research and decision-making process.
 

Premium Services

To make your decision-making process even stronger, you can “drill-down” into the demographic data right from the MarketAtlas platform. If you need to know the specific ethnic makeup of a block, or need the number of “Young Professionals” within a 3 mile radius of your property, the information is at your fingertips. If you prefer raw data delivered for use on an internal platform, we are happy to discuss custom solutions.